A new identity for a bike shop

Small details like spacing and line length made the biggest difference. We tested a few versions on real phones before choosing one. The budget was small, so every decision had to earn its place. Good typography solved more problems here than any illustration could.

The brief was short and clear, which is always a good start. It took three rounds of feedback, which felt just right.

We started with paper sketches before opening any software. The final version feels calm, which is exactly what we wanted. We are always happy to work with neighbours and small teams.